Russian Speaking Mums in UAE: A Thriving Community of Support, Growth, and Empowerment
- by WONDERMOM
- Oct. 9, 2024
The Platform and Community of Russian Speaking Mums in UAE shines bright on the UAE social media sky. These days it comprises of several FB groups, 12 WhatsApp groups, Telegram group and also 2 FB pages, 3 IG pages uniting together more than 45k
members and followers! At the same time, the reached audience even larger thanks to two online portals run by professional journalists - Arabian Journal and AbuDhabiTiming.
Large Facebook Community Group Russian Speaking Mums in UAE unites ladies from all 7 emirates and even those who live abroad but planning to move to the country.
Who is behind all this? The dedicated team!
It all started 9 years ago by two women and mothers with a vision for future. In Dubai, Elena Metus – an entrepreneur with a full-time job in marketing and an active social media user, started the group where all ladies could find advice and support when coming to the country. Later, other ladies and professionals joined the team of admins.
Meanwhile, in Abu Dhabi, a freelance Journalist and media expert, Elena Bensbaa started a blog to inform Russian speakers on events and opportunities.
They run separate for some time when often crossed on Facebook, appreciating the positive vibes of each other. With time they started discussing the issues, finding solutions and finally, when they met, it ended up with working together and long-lasting friendship!
The group RSMinUAE united ladies of all backgrounds from many Russian speaking countries and now living in the UAE. The questions were endless from where to get certain products or find the doctors to the lifesaving questions. Since that time the group has developed and evolved comprising of more than 13.5k active members and became very popular. It unites full time mothers, business ladies, doctors, lawyers, media personalities and other high professionals. Till now the main idea remains the same: anytime members can receive the advice of the collective mind or be referred for the professional support.
And with 2 online magazines the group’s members receive all the shortcuts to the useful information – for family, for entertainment, for shopping, events and even business! All the content produced under the supervision of the UAE media veteran and editor, Dr.Aliheydar Rzaev.
Nowadays, magazines as well as other platforms are extremely popular among local and international companies that are aiming to deliver their messages to diverse Russian speaking audience. Among them are brands, airlines, entertainment companies, amusement parks, resorts, restaurants, educational institutions.
What is the key for success? Positive attitude, consistency and willing to help others! – says Elena Metus – the Community Co-Founder.